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GENERAL SESSION SPEAKERS

Listed alphabetically

Chip Bell
Chip Bell
Customers as Partners: Building Profitable Professional Relationships that Last
Distinctive service in the professional or B2B world can be vastly different than the approach used by a merchant to win over a consumer. For the business-to-business world or the space of sophisticated products or specialized expertise, the path to success has become a long-term, profitable relationship, not just a glitzy experience. When those you serve feel like valued partners in a power-free relationship, their expectations are more realistic, they are more forgiving of mistakes, they are more ardent advocates, and their economic investment in the firm or organization deepens. Research convincingly demonstrates it is the depth of the relationship, not the quality or expertise, that retains the relationship. Even in the B2B world with its extreme price sensitivity and the watchful eye of purchasing czars, the quality of the relationship has become a key component in how value is defined. Dr. Chip Bell’s insightful, fresh program provides audiences with provocative (yet practical) tools, tips and techniques for building profitable relationships that last.
Derek Daly
Derek Daly
Driving to the Limits of Possibility
The world’s great motor sports teams think differently. Former Formula 1 and Indy 500 driver Derek Daly takes you down the success road to help you understand that behavior changes come from thinking a little differently. You will learn how being creative and innovative helps achieve performance at the limits of possibility and why corporations struggle to emulate this valuable skill. This module resonates deep into the fiber of organizations that want to live on the leading edge of what might be possible.
Roy Firestone
Roy Firestone
Here’s to Our Heroes
Critically acclaimed as a performer, monologist, humorist, musician and impressionist, Roy Firestone has performed in more than 2,000 venues spanning two decades. He recently shared the stage with performers Josh Groban, Reba McEntire, David Foster, Forest Whitaker and Jon Bon Jovi. As an actor, Roy was featured in the Academy Award-winning film, “Jerry Maguire,” where he played himself in an unforgettable (and often repeated) scene with Academy Award-winner Cuba Gooding Jr. His numerous television credits include “Everybody Loves Raymond” and “Married with Children.” Fans of “The Simpsons” remember him as the voice of “Bart Star.” No stranger to talk shows, Roy’s apperances include “Late Night with David Letterman,” “Later with Bob Costas,” “Larry King Live” and “The Tonight Show.”
Josh Linkner
Josh Linkner
Gravity-Defying Leadership: Unleashing Your Organization’s Creative Mojo
With disruptive forces assaulting business from every direction, creativity has been labeled the single-most important business attribute. To succeed, leaders must focus on creating a resilient culture where everyone’s engaged; a torrent of fresh, creative ideas needs to flow from every level of the organization. Top leaders then employ a secret weapon: a systematic approach to selecting and launching the ideas that will best drive growth and innovation. Josh Linkner weighs in with a fresh perspective on this critical leadership challenge. A highly successful serial entrepreneur and now a tech investor, Josh shows leaders how to employ his simple but effective framework to ramp up the creativity to identify and launch ideas that will break through and defy gravity.
Seth Mattison
Seth Mattison
The Shift: Building Next Gen Enterprises for a Next Gen Workforce
For future-focused organizations to succeed in the new world of work, a bold approach to management is needed — an approach where freedom, trust and experimentation are not only embraced but encouraged. Unfortunately, while our advancement in technology has equipped us to navigate the disruptive waters of change, our management models have not. Today, many of our organizations still operate from a 19th century industrial-age management model that undervalues unconventional thinking, discourages full transparency, deters initiative, frustrates experimentation, and allows people to play small. In this program, Seth will provide a road map for anticipating the management challenges that will demand fundamentally new thinking, successfully challenge obsolete management models that limit success, and help leaders build tomorrow’s best practices today.
Connie Podesta
Jon Petz – Emcee
Jon Petz is a top engagement expert who delivers unmatchable energy along with a unique ability to creatively combine business and inspirational messages with an entertaining twist. Jon believes in creating moments of “showtime”: the moments we create impact in our work, our life and the lives of others instead of merely meeting expectations. Showtime is rekindling the passion in who we are, what we do, and looking for ways to add value to our relationships without necessarily spending more money.

Jon’s not simply a comedy magician who decided to turn “keynote speaker,” but in that role he definitely communicates from experience and the heart. He’s a father, a husband and a guy who’s worked in a warehouse, flipped burgers, driven a forklift, sat for years in cubicles, made cold calls, dealt with corporate America, made more cold calls, grew a highly successful sales career, managed a national sales team across 52 offices, flew with billionaires in private jets, and even had the stereotypical corner office with the company Mercedes and country-club membership. As a comedy magician, he has opened for or appeared with artists and in shows such as The American Idol Tour 2007 & 2008, Rascal Flatts and many others in such varied venues as Sydney, New York, Toronto, Los Angeles, London and Las Vegas.
Connie Podesta
Connie Podesta
The Power of Influence and Empowerment
Leading people to success is definitely not a job for sissies. No one knows better than human relations and leadership expert Connie Podesta that employees today are a tough bunch that requires a rare blend of leader, coach, mentor and role model. Bottom line: People don’t want to be managed-but rather empowered so they can shine on their own. The perfect team? Super-charged, hard-working, creative, adaptable, idea-generating powerhouses who can increase sales, profits, good will and customer base-even on a bad day. Connie will share some strategies that will turn even the most negative attitudes into positive outlooks, entitlement into accountability, and complacency into ownership. Isn’t it time to learn how to change your worst nightmare into your star performer (or send them to your competitor as a new hire)?
Spencer West
Spencer West
Redefine Possible: Lessons for Tackling Mountains in the Corporate World
Spencer West invites audiences to experience the transformation that can occur when we “redefine possible.” With his trademark humor and humility, Spencer spins a spellbinding story of the challenges he faced after losing his legs from the pelvis down at age 5, and the journey of discovery that ultimately enabled him to summit Mount Kilimanjaro using his hands and wheelchair. Spencer applies the insights gleaned from a lifetime of overcoming obstacles to help leaders and employees identify their own roadblocks and push past them. His inspiring message and tangible life lessons motivate business audiences to believe they can tackle any goal, whether personal or professional.
Peter Zeihan
Peter Zeihan
The New International Disorder
The world is on the edge of catastrophic change. Between America’s retreat from the international system and the graying of the global population, everything from trade to defense to technology to shipping is in the grip of the most significant evolution of at least the last 70 years. But change does not mean disaster—what is horrible for many is perhaps the magic mix of factors for others.

TUESDAY BREAKOUT SESSION SPEAKERS

Listed alphabetically

Dr. Peter Attia
Anti-Aging Manifesto
Dr. Attia examines the question, “What can I do today to ensure that I live as long, and productive, a life as possible?” Death may be inevitable, even necessary, from a species perspective, but our natural human instinct is of course to fight it—to make it as distant a reality as we can. And like any fight, it requires a strategy. Despite what we have all been told, the key to long life isn’t as simple as drinking red wine or eating more vegetables and antioxidants. Dr. Attia prefers a more realistic strategy—and ideally as evidenced—based a plan as possible—one that identifies the most likely causes of death and recommends reasonable steps to eliminate them.
Dr. Fred Below
Rethink Plant Nutrition and Fertilizer Use for High-Yield Corn and Soybean
Agronomic and genetic advancements have brought corn and soybean yields to new heights, but many producers have not changed their fertilization practices to meet the nutrient requirements of modern hybrids and varieties in a way that maximizes their yields. Over the last five years, the Crop Physiology Laboratory at the University of Illinois designed and conducted research to address key questions regarding fertility management in high-yield corn and soybean production. Among them: What are the quantities of macro- and micronutrients required by corn and soybean crops? How and when should these nutrients be applied? How can balanced crop nutrition complement other agronomic practices to consistently achieve high yields?
Floris Bielders
The Sheep Are Nervous
Floris discusses the art of competition—finding unique ways to distinguish and sell your product within tough markets essentially composed of commodities. Expect to come away with useful, new and different ways to compete and win.
Dr. John Fulton
Trends for Enabling Data-Driven Nutrient Management in Production Agriculture
Digital agriculture is evolving today as the industry develops services and technology to permit the wireless transmissions of data along with analytics to derive information. The forces behind the growth of digital agriculture include the advancement of precision agriculture strategies, prescriptive agriculture, and the hot topic of big data and how it could advance the agriculture sector. A common thread in this progression is how precision agriculture technology will enable farmers, retailers and custom applicators to enhance nutrient management in regard to placement, timing and generation of new data layers for evaluating success. Most significantly, these spatial data layers will direct new strategies that can drive more sustainable and environmentally beneficial practices in nutrient management. This presentation will cover the current status of the data space in agriculture, trends related to services directing input management, and the value of data for improving productivity and profitability of farm operations.
Mike Rahm And Andy Jung
World Fertilizer Market
This session reviews recent market and industry developments and assesses the near-term outlook for global agricultural and plant nutrient markets. Fundamental drivers examined in this session may include potential macroeconomic developments, agricultural and energy prices, farm economics, raw material costs, new capacity and industry dynamics.
Josh Linkner
Entrepreneurial Fire: Think and Act Like a Startup (Even When You’re Not)
Entrepreneurs look at the world differently. We celebrate them for their bold vision and courage—they drive game—changing innovation that creates enormous economic success while making a profound impact on the world. What is it about the entrepreneurial mindset that helps these mavericks seize opportunity that others miss? A five-time successful tech entrepreneur, Josh shows leaders and organizations how to embrace the creativity, grit and vision of a startup and then channel this approach to drive growth, innovation, efficiency and customer delight. Josh Linkner decodes the entrepreneurial DNA to help leaders of any size company in any industry or profession.
Connie Podesta
Sales … The Power of Passion and Personality
Knowing how to sell yourself and connecting immediately to each customer’s individual buying style is way more important than price, product, marketing or territory. Get ready to enter the mind of today’s new breed of customer. Bargain-hunting. Demanding. Indecisive. Internet savvy. Overwhelmed. And, very selective about whom they choose to do business with. Connie will show you how you can tell within 30 seconds whom you are dealing with and how to sell in a way guaranteed to close the deal.
Steve Rawlins – Moderator, Director Of Rail Transportation, The Mosaic Company
Rail Transportation Panel
Transportation will once again play a critical role in helping the North American farmer and the world grow the food it needs, specifically by getting the fertilizer to the field. Whether you’re a global producer, regional distributor or local retailer, the challenge of getting the right product, to the right location, at the right time, in the right condition, at a competitive price—all while meeting your customer’s expectations—is a daunting task. And it’s made even more challenging when you rely on a number of service providers and suppliers to make it happen day after day. This session will focus on the rail network. The panel, composed of key transportation leaders from our partnership rail carriers, will be on hand to discuss readiness planning, network improvements, collaboration, increased demand and government regulations.
Ford Saeks
Innovative Marketing Mastery™
Improve your find-ability, unique-ability and profitability. With information overload and rapidly changing economic conditions, organizations can benefit from innovative approaches to dominate their market, increase leads and improve conversions. Discover creative methods one can use to generate tons of new ideas and improve your sales and marketing efforts. You’ll leave this session with a multitude of Internet marketing techniques and creative direction for subtly—and not so subtly—getting prospects and customers to buy more products and services.
Curt Woolfolk – Moderator, Senior Agronomist, The Mosaic Company
4R Nutrient Stewardship – Insurance for Tomorrow Panel
Higher yields require more nutrients, and those nutrients must be replenished after harvest each year. At Mosaic, we believe in a balanced approach to soil fertility guided by the principles of 4R Nutrient Stewardship. As policy and environmental stakeholders evaluate potential nutrient losses to water, now is an important time to learn how North American retailers have realized yield benefits and business ROI from the 4Rs. Panelists, including two Ohio-based retailers and a 4R expert from the International Plant Nutrition Institute (IPNI), will discuss 4R business strategy, training and certification within a retail organization; customer engagement; and the overall value of nutrient stewardship to retailers and growers.

WEDNESDAY BREAKOUT SESSION SPEAKERS

Listed alphabetically

Chip Bell
Chip Bell
Customers as Partners: Profitable Professional Relationships that Last
Distinctive service in the professional or B2B world can be vastly different than the approach used by a merchant to win over a consumer. For the business-to-business world or the space of sophisticated products or specialized expertise, the path to success has become a long-term, profitable relationship, not just a glitzy experience. When those you serve feel like valued partners in a power-free relationship, their expectations are more realistic, they are more forgiving of mistakes, they are more ardent advocates, and their economic investment in the firm or organization deepens. Research convincingly demonstrates it is the depth of the relationship, not the quality or expertise, that retains the relationship. Even in the B2B world with its extreme price sensitivity and the watchful eye of purchasing czars, the quality of the relationship has become a key component in how value is defined. Dr. Chip Bell’s insightful, fresh program provides audiences with provocative (yet practical) tools, tips and techniques for building profitable relationships that last.
Floris Bielders
Bring Home the Bacon
What drives fertilizer prices? The obvious answer, “Supply and demand, stupid,” is correct but does very little to unveil the complex, myriad factors that determine whether fertilizer prices will go up or down. This presentation will give you better insight into the mechanics of fertilizer markets and help you make better-informed pricing decisions in the future.
Evelyn Browning-Garriss
El Niño, The Twisted Atlantic and Our Global Economy
This program examines the factors shaping weather—past, present and future! Evelyn shares her insights about the changing climate—not just the mantra of “global warming,” but the short- and long-term natural factors that are shaping your local weather and investments. Climate events a thousand miles away can hit the global economy and your investments. An El Niño can make it cheaper to buy a salad and raise the price of your cup of tea or coffee. Cocoa futures can soar while the price of corn plummets. The U.S. can bask in a quiet hurricane season while China battles floods and droughts and India bakes in a weak monsoon. Meanwhile, Europe faces weather it hasn’t seen for over a decade.
Dr. Kyle Freeman
Fertilizer Innovations: The Past, Present and Future
While innovation in the fertilizer industry happens more slowly than in other parts of agriculture, the focus has shifted, and investments in fertilizer research are growing significantly. Join Dr. Kyle Freeman for a look back at the history of fertilizer innovations—from the invention of the Haber-Bosch method to newly launched technologies. Dr. Freeman will also share his view on the future innovations the fertilizer industry must address to continue meeting farmer demands.
David Lee – Moderator, Senior Director Of Supply Chain, The Mosaic Company
Barge Transportation Panel
Transportation will once again play a critical role in helping the North American farmer and the world grow the food it needs, specifically by getting the fertilizer to the field. Whether you’re a global producer, regional distributor or local retailer, the challenge of getting the right product, to the right location, at the right time, in the right condition, at a competitive price—all while meeting our customer’s expectations—is a daunting task. And it’s made even more challenging when you rely on a number of service providers and suppliers to make it happen day after day. This session will focus on the waterway network. The panel, composed of key transportation leaders from our partnership barge carriers, will be on hand to discuss today’s infrastructure and key waterway issues.
Seth Mattison
Seth Mattison
The Shift: Building Next Gen Enterprises for a Next Gen Workforce
For future-focused organizations to succeed in the new world of work, a bold approach to management is needed — an approach where freedom, trust and experimentation are not only embraced but encouraged. Unfortunately, while our advancement in technology has equipped us to navigate the disruptive waters of change, our management models have not. Today, many of our organizations still operate from a 19th century industrial-age management model that undervalues unconventional thinking, discourages full transparency, deters initiative, frustrates experimentation, and allows people to play small. In this program, Seth will provide a road map for anticipating the management challenges that will demand fundamentally new thinking, successfully challenge obsolete management models that limit success, and help leaders build tomorrow’s best practices today.
James Mintert
The Changing Business Climate in Agriculture: Outlook for 2015 & Strategies for Success
Prices for corn, soybeans and wheat have all declined precipitously since the drought-induced peaks of 2012. Bumper crops in 2013 and 2014 pushed crop agriculture from a tight supply-and-demand balance and record-high prices to a situation where attention is now focused on crop surpluses and declining prices. The result will be a sharp decline in crop farm revenue over the next several years, resulting in very tight operating margins. This session will review the fundamental drivers behind the changing business climate in agriculture, outline what’s ahead the next several years, and discuss strategies for success in this new business environment.
Dr. Matt Roberts
Driving Around the Beltway
Buckle up for a high-speed, high-energy drive through the political forces and machinations that affect your agriculture business. We’re going to talk about the U.S. Farm Bill, the “Fiscal Cliff” and the European debt crisis. Matt will not only share what’s happening now, but also what these past election results may mean for you and why. With wit and wisdom, Matt will explain farm programs, regulatory changes and interest rates.
Patti Wood
Body Language in Business
Have you ever been in a business meeting and wondered what a colleague or client was thinking? Would you like to change your power and confidence through a simple shift in body language? Or maybe get the winning edge in sales and negotiations? Do you know how to spot a liar? Eye blinks to head tilts, palms up to leg locks, this extremely popular program, based on Patti’s years of research and work with Fortune 500 companies, teaches you how to read and use body language to become aware of hundreds of secret messages. This highly interactive program will have you laughing and learning and gaining insights to help you build and maintain your business relationships.
Peter Zeihan
Winners and Losers
Peter’s keynote presentation addresses the general shape of the world to come. In the breakout, he will examine a series of major global agricultural players, explaining how each one will rise or fall during the next decade.